Our Story
NovaLash was born from a passion for enhancing natural beauty and a keen observation of lash supplier trends on social media. We're located in Meridian, Mississippi, United States, and are dedicated to providing professional lash artists with the highest quality eyelash supplies. Join us as we continue to innovate and elevate the lash industry, one lash at a time.

Our Target Audience
At NovaLash, we focus exclusively on serving professional lash artists. We understand the unique demands and artistry involved in creating stunning lash looks. Our products are designed to meet the high standards of professionals, ensuring exceptional results and client satisfaction.

What Sets Us Apart
NovaLash distinguishes itself through a combination of factors: our commitment to high-quality products, a wide variety of lash styles to suit every client, exceptional customer service that goes the extra mile, and effective marketing initiatives to support your business. We provide the tools and support you need to thrive.

Our Core Values
Our core values define who we are and how we operate at NovaLash. We are guided by integrity, putting honesty and ethical behavior at the forefront. We are customer-centric, always prioritizing the needs of our lash artists. We foster innovation, continuously seeking new ways to improve our products and services. Collaboration, accountability, diversity, and sustainability are also integral to our culture, shaping how we communicate and treat our customers. These values are not just words; they are the foundation of our success.